ERIN XI
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Dior Beauty Plan de Paris
For Dior Beauty’s Plan de Paris launch, Paris is used as a symbolic map to connect global audiences with the city’s spirit. Audience insights helped identify narratives and locations that resonate with urban viewers, extending the story beyond geography and allowing the essence of Paris to travel across cities.
( ROLE ) Campaign Strategy, Art direction, Channel Strategy
( FORMAT) Vertical Campaigns
( SCALE ) Collaborated with three influencers, reaching 5M+ audiences
( YEAR ) 2024
( ROLE ) Campaign Strategy, Art direction, Channel Strategy
( FORMAT) Vertical Campaigns
( SCALE ) Collaborated with three influencers, reaching 5M+ audiences
( YEAR ) 2024
New York - Café
Inspired by the NYC–Dublin Portal, the eyeshadow palette becomes a visual tunnel to Paris. Opening the palette feels like stepping directly into the city.Paris- Balcony
The balcony is a recognizable feature of Parisian architecture. It serves as a simple visual reference to the city.London - Street
The London scene uses the street as a recognizable urban symbol. It reflects the movement and atmosphere people commonly associate with the cit( PRE-PRODUCTION STORYBOARD ) Developed collaged toryboards to pitch campaign concepts to Dior, coordinated with local videographers on content direction, handled location scouting and pre-production.
( PRODUCTION & POST-PRODUCTION ) Worked with local videographers, stylists, talent, and producers to execute campaign concepts across three cities, maintaining alignment with Dior’s brand narrative. Modeled, animated, and edited the final 3D campaign videos.